The Return of Word-Of-Mouth Marketing

The Return of Word-Of-Mouth Marketing

Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her career. She is now a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages.


  • What’s driving the return of word-of-mouth marketing
  • What fashion consumers expect from their favorite brands… and what brands need to do to deliver on those expectations
  • The big opportunity for brands willing to think outside the standard fashion marketing box
About Our Guest

Stephanie Barker Fry


Stephanie Barker Fry is a fashion communications educator, consultant and mentor with a career spanning over twelve years. She has developed numerous communications campaigns for both contemporary and luxury fashion brands, honing her experience at companies that include Sonia Rykiel; WGSN; Aeffe Group; and Swarovski, where she managed their prestigious Collective Programme, a support scheme for emerging global fashion talent. Stephanie has also worked for several niche, London-based consultancies, developing brand activations across London and Paris FashionWeeks.

Stephanie is currently a fashion communications lecturer at the London College of Fashion, a guest lecturer at The Condé Nast College of Fashion & Design, a mentor to several fashion start-ups and consultant to London-based SMEs. She is passionate about community-lead retail concepts and the contemporary direct-to-consumer sector. 


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