Fashion Tech Trends and Stronger Consumer Relationships

Fashion Tech Trends and Stronger Consumer Relationships

Sabinna Rachimova might never have become a fashion designer, having been rejected from her first-choice fashion school. But she persisted and the fashion world is richer for it. As well as managing her own eponymous brand, she lectures at the London College of Fashion and has worked with the Fashion Innovation Agency.

Highlights:

  • The trouble with trying to rollout a new (fashion) technology when consumers just aren’t ready for it.
  • How to build a long-term relationship with customers during a pandemic (including one simple program virtually any brand could use themselves).
  • Understanding what technologies are likely to become ever more prominent in the months and years ahead.
About Our Guest

Sabinna Rachimova

Sabinna Rachimova graduated from Central Saint Martins College of Art and Design, then worked for leading Parisian fashion house Christian Dior and London brand Mary Katrantzou before launching her eponymous label. Known for her signature handcraft, silhouettes and strong colour palettes, Sabinna has an equally innovative take on selling strategies and direct communication with her customer, keeping the focus on being a storyteller for women. She is also a public speaker, spreading the word about both FashTech and sustainable fashion.  

In 2018, she collaborated on an EU-funded project with the innovation agency BRIA UK to transform end-of-life garments into new 100% recyclable and biodegradable materials. Sabinna also works as a fashion design consultant for international brands such as Sandqvist and Sony. Since 2018, Sabinna is also a lecturer at the University of Arts London, teaching on the MA Fashion Entrepreneurship & Innovation course. 

In 2019, Sabinna was named one of Forbes 30under30 DACH.

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