Personalization: Your “Secret” Weapon
When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that preference to get a leg up on the competition, taking market share in the process.
In today’s market – where brands need every advantage they can get – personalization has become a critical way to compete for limited consumer spending brought on by the pandemic.
Brandon Roe is an author and the host of The Fashion Consumer, a popular podcast that offers fresh ideas and insights into the ever-changing fashion consumer. With a rare skill set that brings together cutting-edge technology and consumer-centered marketing, he has worked with clients in eight countries and three languages over the past two decades.