Meet Fashion Santa
Fashion Santa wasn’t a guaranteed success. But the world took notice in 2014, after Paul Mason, aka “Fashion Santa”, showed up in a Toronto area mall. Massive international press ensured a great start for the brand, which five years later takes Paul across North America every Christmas season.
In 2014, Paul created the “Fashion Santa” character, which took the world by storm and became a viral phenomenon during the 2015 Christmas season. Over 88 hours of selfies were taken, including one with fellow Canadian superstar Justin Bieber, to raise money for SickKids Hospital, with the sensation continuing into the New Year. Paul has now become a champion for a number of causes, including SickKids Hospital, Terry Fox Foundation and Hope Springs Cancer Resource Centre.
Paul’s mission today is simple: to help those that need it most by enlivening the spirit of Santa. All of Paul’s work is grounded in philanthropy, with every appearance tied to a charity or non-profit organization.