We take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands.

Understanding the Disabled Fashion Consumer

Today we take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. As the Western world ages at a very fast rate, the need for adaptive clothing products can only grow. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands.

We will discuss:

  • The details of a $1 billion fashion niche that’s set to grow quickly as our population gets older.

  • Why this fashion is really needed – as seen through the eyes of an 11-year old boy.

  • An interesting way to research a consumer segment that has a common trait (like a disability)

  • How a truly emotional sale can be a very savvy business model.

About Our Guest

Nancy M. Connor is the founder and CEO of Smart Adaptive Clothing, based in Philadelphia, PA.  Nancy also has 20+ years of experience in sales and marketing management in the medical device and health care space. Her responsibilities included strategic planning, domestic and international sales, coaching, managing budgets, forecasts, branding and pricing. She is also a certified professional selling skills trainer. Nancy received many awards throughout her career such as Presidents Club, Manager of the Year and Circle of Excellence.  Nancy holds a bachelor’s degree from Temple University.

Resources:

Smart Adaptive Clothing: smartadaptiveclothing.com
Instagram: instagram.com/smartadaptiveclothing

 

Can you tell who has an invisible or physical disability? Neither can we. Smart Adaptive Clothing helps you look stylish and feel great! You cannot tell that the shirt is adapted.

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