Maurice Mullen on 30+ Years in Fashion and Luxury

Maurice Mullen on 30+ Years in Fashion and Luxury

Maurice Mullen has spent more than 30 years in the media business, working on titles including Elle, Red and the Evening Standard where today, he’s the Head of Luxury & Fashion Goods. He serves on the advisory board for the British Fashion Council, holds a visiting Fellowship at the London College of Fashion and sits on quite a few fashion-industry judging panels.

Highlights:

  • The good and the bad side of a growing luxury industry
  • What you must not do if you want to sell to a Millennial or Gen Z consumer over the long term
  • The next natural step in sustainability marketing… and why consumers like brands that do it
  • The one time a social media strategy isn’t really needed
About Our Guest

Maurice Mullen

Although a lawyer by training, Maurice Mullen’s media career began in 1986 with a two-year stint at B2B publisher ‘Haymarket’ before moving to his first consumer press job in 1988 working alongside renowned Editor Glenda Bailey on the UK launch of ‘Marie Claire’.

Seven years on the Evening Standard followed in a number of roles before his move in 1996 to a group role on ‘Elle’, ‘Elle Decoration’ & ’Red’ magazines prior to his return to the Standard in 1999 to take up the post of ‘Head of Fashion & Luxury Goods’.

1999 was also the year in which he was invited to join the British Fashion Council on whose advisory board he still sits.

Maurice holds a visiting Fellowship at the London College of Fashion and is a regular contributor to the work of this and other colleges. He also sits on the judging panels for Graduate Fashion Week, The Jersey Style Awards; the Scottish Fashion Awards; The Fashion Monitor Journalism Awards and genetic disorder charity ‘Jeans for Genes’.

When not shuttling between Milan, Paris & New York Maurice enjoys contemporary theatre and trying to track down the perfect vodka martini.

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