The Case for Gender Fluid Fashion

The Case for Gender Fluid Fashion

Gender diversity often makes people uncomfortable. But it’s important both from a societal viewpoint as well as in strictly business terms. To help us better understand this topic, we welcome Joshua Williams, assistant professor at Parsons and a founder of QueerCut, a marketplace for queer shoppers.

Highlights:

  • How Gen Z is driving gender diversity… and why it’s a mistake to ignore them
  • The human cost of the so-called bathroom wars
  • Practical steps you can take to appeal to a gender-fluid consumer
  • A new way to think about fashion for “men” and “women”
  • A key question to ask yourself – “why do we ______ ______?”
About Our Guest

Joshua Williams

Joshua Williams is an experienced fashion creative director, business executive and educator. An omni-channel retailing and marketing expert, Joshua served as Director of Corporate Branding and Online Retailing at J.McLaughlin, an American retail brand and as Vice President of Marketing of Lindsay Phillips, a footwear start-up. Joshua has taught as an adjunct professor at the Fashion Institute of Technology and was the host of the weekly lecture series, Faces & Places in Fashion, featuring iconic fashion innovators.

Joshua is currently an assistant professor at Parsons School of Design in the Fashion Management graduate program. He is a founder and active partner at Fashion Consort, a high-level consulting agency that specializes in integrative brand and business building, operational and systems development and strategic consumer engagement. He is also a founder of  QueerCut, a marketplace for queer shoppers, and he is a regular guest speaker on television at events worldwide.

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