When Your Fashion Brand Doesn’t Find Instant Success
Jess Fleischer admits that his brand – Son of a Tailor – wasn’t initially a great success. But he and his team persisted. They followed customer feedback and built a better product for a very specific sort of customer. Five years later – based on the simple value proposition of custom, fitted and tailor-made T-Shirts – they’ve not only survived but thrived… and have weathered the COVID-19 crisis pretty well indeed.
Highlights:
- Understanding the consumer segment that buys a higher-quality, better fitting T-Shirt.
- What to do when your brand doesn’t immediately find success in the market.
- Understanding how adding up “the simple things” can serve as an effective Unique Selling Proposition.
Jess Fleischer
Son of a Tailor
Son of a Tailor is a clothing company built on the principles of expert craftsmanship, simple Danish design, sustainable production methods and the simple but ambitious aspiration to make the best T-Shirt in the world.
As the first company in the world to make T-Shirts to our customers exact measurements, we are spearheading a way of making clothes that does not rely on mass production but individualisation and lean production.
All of our T-Shirts are made to order, one by one. By creating something unique for our customers we hope to establish a relationship that will last and evolve throughout their lifetime.
We do not have any stockpiles of unsold T-Shirts in warehouses. We start the tailoring of our T-Shirts when our customers order them, never before.
We are carrying on a tradition of Danish design aesthetics that we respect and honor. We believe in simplicity, quality and expert craftsmanship.
PRODUCT SNAPSHOTS
