When Meghan Markle Wears Your Brand
When Meghan Markle wears a brand, sales tend to take off. That’s what happened for James Bartle, founder of Outland Denim. It’s an Australian firm that creates opportunities for at-risk women to learn a useful trade; something that then makes them self-sufficient.
James Bartle is the founding CEO of Outland Denim. The brand has distinguished itself by making jeans differently, setting a new standard in fashion manufacturing. Driven by the desire to curb the trafficking of underage girls into the $99 billion illicit commercial sex industry, Bartle created Outland to generate training and employment opportunities for women vulnerable to exploitation and abuse.
Over six years, Bartle developed a unique business model that enabled each of his seamstresses to gain a covetable skill set in tailoring while earning a living wage, receiving ongoing support and life-enhancing education, and crafting artisan quality jeans to compete in the global premium marketplace. In 2016, he took Outland to scale, securing international investment and distribution to further the company’s mission to employ more young women while concurrently investing heavily in supply chain and environmental stewardship.
With a background in manufacturing and start-up ventures, Bartle has taken a hands-on approach to developing Outland’s signature jean styles, eschewing automation in favor of craftsmanship. He lives with his wife and two young daughters in the hills of the Gold Coast hinterland, Australia.