How Fashion Consumers Buy Today

How Fashion Consumers Buy Today

Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die.


  • The 8-step process guiding today’s modern fashion consumer from interest to purchase (and beyond)
  • How to use a sales process to turn a first-time customer into a repeat buyer
  • The moment when consumers really choose to buy (it’s often long before they set foot in a store or start shopping online)
  • Understanding when the sales process actually ends (and no, it’s not at point-of-purchase)
About Our Guest

Brandon Roe

Brandon Roe is an author and the host of The Fashion Consumer, a popular podcast that offers fresh ideas and insights into the ever-changing fashion consumer. With a rare skill set that brings together cutting-edge technology and consumer-centered marketing, he has worked with clients in eight countries and three languages over the past two decades.


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