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The Fashion Consumer

Latest Episodes

A Blueprint for Sustainability

Sustainability is a hot topic in the fashion business. Major brands have promised to become “more sustainable”. Yet most players aren’t always sure what that means or how to...

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Lessons from a Men’s Premium Underwear Leader

I first saw them on Dragon’s Den (the Canadian version of Shark Tank) back in 2007. They didn’t get funded but, since then, SAXX has gone on to dominate...

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Lessons Learned from Doing (Almost) Every Job in Fashion

She’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle contributor. In fact, there are few things...

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How to Stand Out in a World of Brand “Sameness”

With 17 years experience, Elaine Mensah uses her expertise in the worlds of communications, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the...

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Successfully Creating Wearable Tech Products With Consumers in Mind

It started with a pendant that transformed into fully functional earphones. In the process, Seetal Fatania saw the struggle many wearables designers have building a customer base for a...

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Top-Tier Photographer on Photo Campaigns Your Customers Will Love

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer...

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