Episodes

The Fashion Consumer

Latest Episodes

“Authenticity” as a path to fashion brand success

Kelly Dee Williams, a US-based designer, artist, and entrepreneur has established a reputation as a uniquely process-minded Creative Director in the lifestyle brands sector.

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“Positive Fashion” and the Happy Color

In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who...

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Beauty in the Age of “Perfect” AI Models

On one hand, consumers want to see the “real” in fashion sans Photoshopping. On the other, a new generation of AI models – used by the likes of Balmain,...

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How Fashion Consumers Buy Today

In 1968, three researchers came up with a model that became the industry standard for marketers trying to understand how consumers buy. And for decades, it was fairly accurate....

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Meet Fashion Santa

Fashion Santa wasn’t a guaranteed success. But the world took notice in 2014, after Paul Mason, aka “Fashion Santa”, showed up in a Toronto area mall. Massive international press...

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Sustainability Trends in the Fashion Industry

Fashion Designer turned Trends Forecaster Melanie Plank has developed a keen insight on what’s about to be “hot” in the coming seasons. She currently specializes in the complicated area...

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