Nike: From $30 to $500 Million

Nike, Under Armour and Ralph Lauren have all benefited from Uncle Drew’s experience and insights over the years. As the first African American to hold various higher-ranking positions within the fashion world, he has a lot of wisdom to share when it comes to diversity, authenticity and effective storytelling.

Highlights:

  • How Drew helped grow Nike from a $30 million sportswear brand to a $500 million cultural icon. (3 Key Steps)
  • How to build true authenticity into your brand marketing
  • What it takes to build a winning brand in today’s competitive world
About Our Guest

Drew Lorenzo Greer

Drew Lorenzo Greer is an Ohio University graduate, football letterman and former All Mac Running Back, earning a BS in Environmental Health and a Masters from the university’s renowned Sports Administration program.

Drew has gained global product management and branding experience with such brands as Nike, Supra, Ralph Lauren and Under Armour. His accomplishments include building the Nike Sportswear business from $30 million to $500 million and introducing to the industry the sneakers collaborations strategy. Working with the likes of WuTang + Roc-A-Fella Records, Drew gained brand management experience on a regional, national and global level, including working abroad at their European headquarters and living in Amsterdam.

Drew’s strength lies in staying abreast of global youth culture, sports and emerging trends, gaining the reputation as a “Brand Arsonist.”

With the goal of inspiring the next generations of leaders, Drew is known as The Real Uncle DR3W.

Drew is currently co-Founder of The Storytelling Agency, BRAND I AM, and is an active Board Member of eSports Start-Up PROJECT MQ in the capacity of Cultural Advisor.

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