Coronavirus "Sur-Thrival" Series

It's a big threat. But Could it also be a big opportunity

In just a few short weeks, COVID-19 has forced us to change the way we do business. Fashion sales have cratered. Supply chains are in chaos. And we might well be headed for a global recession.

But although this is the first time in more than a century that a pandemic on this scale has caused such chaos, economic chaos by itself is part of the system. It has always been.

From every crisis comes winners and losers.

How you come out depends on what you do now.

Because there WILL be winners from this… not by taking advantage of other people but by using this crisis as a springboard to make your business and brand stronger, more resilient and (through technology), better able to serve your customers.

It’s in that spirit that we launch this temporary new service.

A few times each week, we’ll send you useful thoughts and insights to help you weather the storm. (All focused around the fashion consumer, of course.)

We’ll run it for as long as it takes to come out well on the other side.

By signing up, you agree to receive messages from us. We agree to keep your email safe and sound and will only use it to send you various news, insights and related consumer research you might find useful. If you don’t want it, just let us know or click the “Unsubscribe” button at the bottom of every message.

The first place to look for new sales…

Brands everywhere are seeing massive revenue drops right now. Some are cutting costs to the bone to make ends meet. Others are discounting hard to create cashflow.

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The lockdown opportunity

There’s always a risk of coming across tone-deaf when writing a positive message in the middle of a pandemic. But amid all the bad news, there is one small...

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Fashion Tech in a World of Social Distancing

During a Chicagoland radio interview last week, the host asked me what fashion brands could do to keep on going in the face of social distancing. As a discretionary...

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What we focus on expands

In just a few short weeks, COVID-19 has forced us to change the way we do business. Fashion sales have cratered. Supply chains are in chaos. And we might...

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The (Long-Term) Coronavirus Opportunity?

The Coronavirus has clearly turned the fashion world on its head. Fashion brands are announcing massive revenue drops. Luxury conglomerates down double digits.

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A New Series to Survive the Coronavirus

In just a few short weeks, COVID-19 has forced us to change the way we do business. Fashion sales have cratered. Supply chains are in chaos. And we might...

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FREE INSIGHT SERVICE

Get an email whenever we discover a new opportunity or insight worth sharing.

By signing up, you agree to receive messages from us. We agree to keep your email safe and sound and will only use it to send you various news, insights and related consumer research you might find useful. If you don’t want it, just let us know or click the “Unsubscribe” button at the bottom of every message.
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