Coronavirus "Sur-Thrival" Series

It's a big threat. But Could it also be a big opportunity

In just a few short weeks, COVID-19 has forced us to change the way we do business. Fashion sales have cratered. Supply chains are in chaos. And we might well be headed for a global recession.

But although this is the first time in more than a century that a pandemic on this scale has caused such chaos, economic chaos by itself is part of the system. It has always been.

From every crisis comes winners and losers.

How you come out depends on what you do now.

Because there WILL be winners from this… not by taking advantage of other people but by using this crisis as a springboard to make your business and brand stronger, more resilient and (through technology), better able to serve your customers.

It’s in that spirit that we launch this temporary new service.

A few times each week, we’ll send you useful thoughts and insights to help you weather the storm. (All focused around the fashion consumer, of course.)

We’ll run it for as long as it takes to come out well on the other side.

Coronavirus "Sur-Thrival" Series

Enter your email below to receive insights on what it takes to not only survive, but thrive in the age of this pandemic.

By signing up, you agree to receive messages from us. We agree to keep your email safe and sound and will only use it to send you various news, insights and related consumer research you might find useful. If you don’t want it, just let us know or click the “Unsubscribe” button at the bottom of every message.

Corona and the 4 Types of Luxury Consumer

I recorded a podcast with two professors at Parsons a few days ago. They asked me to discuss how COVID-19 might affect luxury consumer buying behavior. In preparation, I...

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“You can’t save stupid!”

A mentor told me that early in my marketing career. And although the message might be a bit blunt for some, the idea is sound: You can’t help...

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The Danger of Brand “Hibernation”

A well-known voice recently suggested that luxury fashion brands should “go into hibernation” during this current crisis. In his editorial, he builds a decent case for why.

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My (Coronavirus-related) Mistake

I’ve worked with plenty of brands big and small over the years. Some catered to legitimately poor consumers and others appealed to multi-millionaires who just considered themselves poor. For...

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The Technology Opportunity

If you look closely, you might notice something… the best brands are starting to focus less on the crisis and more on what comes next. Some are even choosing...

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The first place to look for new sales…

Brands everywhere are seeing massive revenue drops right now. Some are cutting costs to the bone to make ends meet. Others are discounting hard to create cashflow.

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FREE INSIGHT SERVICE

Get an email whenever we discover a new opportunity or insight worth sharing.

By signing up, you agree to receive messages from us. We agree to keep your email safe and sound and will only use it to send you various news, insights and related consumer research you might find useful. If you don’t want it, just let us know or click the “Unsubscribe” button at the bottom of every message.
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