To Build a Great (Luxury) Consumer Experience…

To Build a Great (Luxury) Consumer Experience…

Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has worked with. Over 20+ years in the business, he has developed a specialty in creating amazing customer experiences – especially for affluent clients. He now shares that expertise as a consultant and educator at Parsons.

Highlights:

  • A marketing campaign (for Barneys) that drew in scores of younger affluent consumers… and successfully turned them into long term customers.
  • What it takes for luxury brands to authentically connect with their customers in the age of Corona (without offending them).
  • How retail-dependent brands can properly adapt to a world where sales start online (a trend likely to persist even after COVID-19 is history).
  • What Christopher is telling his students at Parsons as they enter a very uncertain future in the world of fashion.
About Our Guest

Christopher Lacy

Lacy is the Founder and CEO of Christopher Lacy Consulting a firm dedicated to building strategic client and team development programs. Through leveraging data from quantitative and qualitative research, CLC combines deep industry knowledge with leadership, sales coaching, CRM data, and operational expertise to elevate brand profiles and client experience. Christopher believes that by understanding who we are on an energetic level in addition to data, we can create long term employee and customer engagement.

Lacy is also co-creator and host of Retail Revolution, a podcast created specifically for retailing and service design. Each episode features in-depth conversations with guest experts in omni-channel retailing with myriad perspectives: technology, consumer engagement, data analytics, merchandising and more. Lacy serves as an Assistant Professor for the MPS Fashion Management Program at Parsons School of Fashion as well as Curriculum Developer for Parsons New School Executive Education Program. The Executive Education Program lends its expertise to organizations around the world on business strategies, sustainable practices, leadership and product design. Lacy has shared his knowledge and industry outlook by facilitating workshops for Polimoda, writing articles for WWD, providing insight to Business Insider and participating on multiple panels including Fashinnovation NYC. Christopher’s previous roles include Director of Customer Experience, Learning and Development at Barneys New York, Director of Operations at Donna Karan as well as Area Manager for Gucci. He has also served as Operations, Sales Manager, and Store Director for companies such as Omega, Armani, Hugo Boss and Zilli.

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