It started with a pendant that transformed into fully functional earphones. In the process, Seetal Fatania saw the struggle many wearables designers have building a customer base for a sale that relies on a lot of education.
Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world. We discuss the simple focus that made Amazon so dominant…and how to use that insight to beat them at their own game. She shares how Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business. And we’ll address how luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion.
Just like people judge a book by its cover, they judge your product by its packaging. That’s where Lizzièe Jeréz comes in. She’s worked with lingerie brands like Smart & Sexy, RBX, Christian Lacroix and others to create powerful packages that add value to the product inside them.
Libby Basile is Editor of The Lingerie Journal, a well-known trade publication in the intimates business. She has been writing about intimate apparel since 2006 and has been a contributor to The Lingerie Journal since it launched in 2008. In today’s interview, we’ll discuss: