Consumer Insights

Top-Tier Photographer on Photo Campaigns Your Customers Will Love

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer…

How to Make Your Customer go “What?!!”

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned…

What Bra Size Says About the Fashion Consumer

If you’re a size A, you’re a tomboy. B-C, you’re normal. Size D, sexy. Anything more is too much. Who would have thought a simple letter could hold so…

Understanding the Disabled Fashion Consumer

We take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. Nancy Connor, the founder of one such company,…

How the World of Publishing Can Create a Winning Fashion Brand

At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing,…

Understanding the Petite (Frame) Consumer

Emily Lau started The Little Bra Company to offer petite consumers bras built for their frames. It turns out, Lau tapped into a large, growing consumer segment.

The Man Who Wrote the Book on the (Fashion) Consumer

What surprising power does the designer have over the fashion consumer? Michael Solomon will tell you – he literally wrote the book on consumer behavior.

Win the Consumer’s Heart with Visual Storytelling

Robert Wilde has a special gift. He uses photography to tell powerful brand stories that go beyond the images. Although he doesn’t think of it as branding. For him…

The Next Big Market Opportunity (Meet the HENRYs)

Pam Danziger has spent years researching the 37-million households that will drive disposable income spending in the US market for decades to come: the HENRYs or High Earners Not…

How to Win with the Second Biggest Segment of the Lingerie Business

An internationally recognized expert, Elisabeth Dale knows a lot about breasts and the senior market.


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