Consumer Insights

Serving the Luxury Curvy Market [11 Honoré]

11 Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24.

How Fashion Consumers Buy Today

Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die.

The Return of Word-Of-Mouth Marketing

Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her career. She is now a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages.

How Fashion Brick-and-Mortar Retail Beats the Online World

“The Retail Apocalypse” is everywhere right now. But the truth is, fashion retail brick-and-mortars have some advantages online does not. Smart brands like Warby Parker, Bonobo’s and IndoChino get it… having made the jump from purely online to retail locations. In this discussion, you’ll find out why.

Lessons from a Radically Transparent Fashion Brand

Asket is a very different fashion brand. They don’t rely on seasons or drops. They don’t change up their product lines very much. They don’t offer discounts or have sales. And yet, over the past five years, they’ve made a strong impact in the menswear market, building a wide fan base in the process. Co-founder August Bard Bringéus tells us how they did it.

The “Art x Fashion” Opportunity

Swedish brand Limitato combines two categories – art and fashion – to create something quite unique. Today, their “fine art apparel” is sold in more than 200 locations around the world and online. Co-founders Gustav Peterson and Emrik Olausson share what they’ve learned along the way.

What’s Causing the “Retail Apocalypse?”

The “retail apocalypse” has been making tons of headlines recently. More than 9,300 store closures were announced in 2019. Macy’s is kicking off 2020 with a plan to shutter 29 locations. But is it really an “apocalypse” or simply the result of the old leaders losing touch with their consumers (and paying the consequences)?

Fashion Consumer Trends in 2020

Over the last couple weeks, TFC host Brandon Roe has been discussing 2020 consumer fashion trends on a number of radio shows across the country. In today’s conversation, he reveals some of the most important insights shared on those interviews.

“Authenticity” as a path to fashion brand success

Kelly Dee Williams, a US-based designer, artist, and entrepreneur has established a reputation as a uniquely process-minded Creative Director in the lifestyle brands sector.

“Positive Fashion” and the Happy Color

In 2016, the London College of Fashion was looking for someone to lead their brand-new Psychology of Fashion undergrad program. They found the perfect fit in Aurore Bardey, who has brought her considerable psychology experience to an industry hungry for a better understanding of the inner workings of today’s fashion consumer.

 

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