Consumer Insights

The Case for Gender Fluid Fashion

Gender diversity often makes people uncomfortable. But it’s important both from a societal viewpoint as well as in strictly business terms. To help us better understand this topic, we welcome Joshua Williams, assistant professor at Parsons and a founder of QueerCut, a marketplace for queer shoppers.

Maurice Mullen on 30+ Years in Fashion and Luxury

Maurice Mullen has spent more than 30 years in the media business, working on titles including Elle, Red and the Evening Standard where today, he’s the Head of Luxury…

Lessons Learned from Doing (Almost) Every Job in Fashion

She’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle contributor. In fact, there are few things…

How to Stand Out in a World of Brand “Sameness”

With 17 years experience, Elaine Mensah uses her expertise in the worlds of communications, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the…

Top-Tier Photographer on Photo Campaigns Your Customers Will Love

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer…

How to Make Your Customer go “What?!!”

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned…

What Bra Size Says About the Fashion Consumer

If you’re a size A, you’re a tomboy. B-C, you’re normal. Size D, sexy. Anything more is too much. Who would have thought a simple letter could hold so…

Understanding the Disabled Fashion Consumer

We take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. Nancy Connor, the founder of one such company,…

How the World of Publishing Can Create a Winning Fashion Brand

At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing,…

Understanding the Petite (Frame) Consumer

Emily Lau started The Little Bra Company to offer petite consumers bras built for their frames. It turns out, Lau tapped into a large, growing consumer segment.

 

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