Consumer Insights

The Direct-To-Consumer World [Luca Faloni]

Luca Faloni is the product of two dominant trends – globalisation making it easy for talented folks to move in search of opportunity and the internet making it easy for brands to reach consumers directly.

The Modest Fashion Consumer [Sew Elevated]

Modest fashion has grown from being exclusively associated with religion to a style embraced by the mainstream as an alternative to the often-provocative looks associated with many standard brands.

The (Long-Term) Coronavirus Opportunity?

The Coronavirus has clearly turned the fashion world on its head. Fashion brands are announcing massive revenue drops. Luxury conglomerates down double digits.

Serving the Luxury Curvy Market [11 Honoré]

11 Honoré helped pioneer luxury fashion for the curvy consumer. Over the last three years, they have teamed up with well-known luxury brands, including Dolce & Gabbana, Diane Von Furstenberg and Marc Jacobs, to offer their customers beautiful clothing in sizes 12 through 24.

How Fashion Consumers Buy Today

Brandon and Kim discuss an important topic every fashion brand marketer should understand: how the modern consumer actually buys. As first introduced in Why Fashion Brands Die.

The Return of Word-Of-Mouth Marketing

Stephanie Barker Fry has worked with the likes of Swarovski and WGSN over the course of her career. She is now a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages.

How Fashion Brick-and-Mortar Retail Beats the Online World

“The Retail Apocalypse” is everywhere right now. But the truth is, fashion retail brick-and-mortars have some advantages online does not. Smart brands like Warby Parker, Bonobo’s and IndoChino get it… having made the jump from purely online to retail locations. In this discussion, you’ll find out why.

Lessons from a Radically Transparent Fashion Brand

Asket is a very different fashion brand. They don’t rely on seasons or drops. They don’t change up their product lines very much. They don’t offer discounts or have sales. And yet, over the past five years, they’ve made a strong impact in the menswear market, building a wide fan base in the process. Co-founder August Bard Bringéus tells us how they did it.

The “Art x Fashion” Opportunity

Swedish brand Limitato combines two categories – art and fashion – to create something quite unique. Today, their “fine art apparel” is sold in more than 200 locations around the world and online. Co-founders Gustav Peterson and Emrik Olausson share what they’ve learned along the way.

What’s Causing the “Retail Apocalypse?”

The “retail apocalypse” has been making tons of headlines recently. More than 9,300 store closures were announced in 2019. Macy’s is kicking off 2020 with a plan to shutter 29 locations. But is it really an “apocalypse” or simply the result of the old leaders losing touch with their consumers (and paying the consequences)?

 

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