Beauty in the Age of “Perfect” AI Models
On one hand, consumers want to see the “real” in fashion sans Photoshopping. On the other, a new generation of AI models – used by the likes of Balmain, among others – introduces a sense of perfect that no human being can hope to match. How can these two elements fit together in today’s world? Pulling from their bestselling industry resource, Why Fashion Brands Die & How to Save Them, Michael Solomon and Brandon Roe explore this important topic.
Michael Solomon literally wrote the book on consumer behavior. Hundreds of thousands of business students have learned about marketing from his books, which include Consumer Behavior: Buying, Having, and Being, the most widely used book on the subject in the world. He is also the co-author of Consumer Behavior in Fashion and has worked with some of the biggest names in fashion including Levi’s, H&M, Under Armour and Calvin Klein.
Brandon Roe is an author and the host of The Fashion Consumer, a popular podcast that offers fresh ideas and insights into the ever-changing fashion consumer. With a rare skill set that brings together cutting-edge technology and consumer-centered marketing, he has worked with clients in eight countries and three languages over the past two decades.