Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world. We discuss the simple focus that made Amazon so dominant…and how to use that insight to beat them at their own game. She shares how Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business. And we’ll address how luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion.
How to Beat Amazon at Its Own Game
Today we speak with Wharton professor Barbara Kahn. She’s the author of the brand-new book, The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption, which shows retailers how to successfully adapt to a consumer-driven world.
We will discuss:
The simple focus that made Amazon the retailer of choice for a large portion of the US population…and how to use that insight to beat them at their own game
How Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business
How luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion
About Our Guest
Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania.
Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals. She is the author of The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption and Global Brand Power: Leveraging Branding for Long-Term Growth. She is also the coauthor of Grocery Revolution: The New Focus on the Consumer.
Barbara has served as president of the Association for Consumer Research, president of the Journal of Consumer Research (JCR) Policy Board and as a Marketing Science Institute trustee. She was also an associate editor at JCR, Journal of Marketing, and Marketing Science. She is currently serving as a fellow for both the Association of Consumer Research and the Society of Consumer Psychology. Barbara received her PhD, MBA, and MPhil from Columbia University.
The Shopping Revolution: https://wdp.wharton.upenn.edu/