What Makes Oprah, Goop and Spanx Winning Brands
Fashion designer by training and serial entrepreneur by temperament, Rachael McCrary has seen a lot, done a lot – and learned a lot – over her 25 years in…
The Fashion Consumer
Understanding the Disabled Fashion Consumer
We take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. Nancy Connor, the founder of one such company,…
How to Beat Amazon at Its Own Game
Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world. We discuss the simple focus that made Amazon so…
How the World of Publishing Can Create a Winning Fashion Brand
At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing,…
Make the Right First Impression with Packaging
Just like people judge a book by its cover, they judge your product by its packaging. That’s where Lizzièe Jeréz comes in. She’s worked with lingerie brands like Smart…
Business Lessons from the Philadelphia Fashion Incubator
Elissa Bloom knows a thing or two (or ten) about what it takes to grow a young fashion brand. As the Executive Director of the Philadelphia Fashion Incubator, she…
Influencers, the Alpha Generation and Getting Real with Nude Colors
Libby Basile is Editor of The Lingerie Journal, a well-known trade publication in the intimates business. She has been writing about intimate apparel since 2006 and has been a…
Understanding the Petite (Frame) Consumer
Emily Lau started The Little Bra Company to offer petite consumers bras built for their frames. It turns out, Lau tapped into a large, growing consumer segment.
The Man Who Wrote the Book on the (Fashion) Consumer
What surprising power does the designer have over the fashion consumer? Michael Solomon will tell you – he literally wrote the book on consumer behavior.
Win the Consumer’s Heart with Visual Storytelling
Robert Wilde has a special gift. He uses photography to tell powerful brand stories that go beyond the images. Although he doesn’t think of it as branding. For him…
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