At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing, he has a lot of valuable lessons smart fashion brands can use to win in their niche. He’ll share how results-based marketing can help fashion brands win at the cash flow game, the single most important asset a brand can have (no, not influencers) and the huge advantage of a compelling story…and one brand that has mastered it.
The Fashion Consumer
Just like people judge a book by its cover, they judge your product by its packaging. That’s where Lizzièe Jeréz comes in. She’s worked with lingerie brands like Smart & Sexy, RBX, Christian Lacroix and others to create powerful packages that add value to the product inside them.
Elissa Bloom knows a thing or two (or ten) about what it takes to grow a young fashion brand. As the Executive Director of the Philadelphia Fashion Incubator, she has helped dozens of fashion and accessories designers successfully grow their businesses.
Libby Basile is Editor of The Lingerie Journal, a well-known trade publication in the intimates business. She has been writing about intimate apparel since 2006 and has been a contributor to The Lingerie Journal since it launched in 2008. In today’s interview, we’ll discuss:
What surprising power does the designer have over the fashion consumer? Michael Solomon will tell you – he literally wrote the book on consumer behavior.