The Fashion Consumer

How the World of Publishing Can Create a Winning Fashion Brand

At first glance, Brian Kurtz might not be an obvious choice to teach us how to win in the fashion business. But after decades in the world of publishing, he has a lot of valuable lessons smart fashion brands can use to win in their niche. He’ll share how results-based marketing can help fashion brands win at the cash flow game, the single most important asset a brand can have (no, not influencers) and the huge advantage of a compelling story…and one brand that has mastered it.

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Make the Right First Impression with Packaging

Just like people judge a book by its cover, they judge your product by its packaging. That’s where Lizzièe Jeréz comes in. She’s worked with lingerie brands like Smart & Sexy, RBX, Christian Lacroix and others to create powerful packages that add value to the product inside them.

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Business Lessons from the Philadelphia Fashion Incubator

Elissa Bloom knows a thing or two (or ten) about what it takes to grow a young fashion brand. As the Executive Director of the Philadelphia Fashion Incubator, she has helped dozens of fashion and accessories designers successfully grow their businesses.

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Influencers, the Alpha Generation and Getting Real with Nude Colors

Libby Basile is Editor of The Lingerie Journal, a well-known trade publication in the intimates business. She has been writing about intimate apparel since 2006 and has been a contributor to The Lingerie Journal since it launched in 2008. In today’s interview, we’ll discuss:

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Understanding the Petite (Frame) Consumer

Emily Lau started The Little Bra Company to offer petite consumers bras built for their frames. It turns out, Lau tapped into a large, growing consumer segment.

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The Man Who Wrote the Book on the (Fashion) Consumer

What surprising power does the designer have over the fashion consumer? Michael Solomon will tell you – he literally wrote the book on consumer behavior.

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Win the Consumer’s Heart with Visual Storytelling

Robert Wilde has a special gift. He uses photography to tell powerful brand stories that go beyond the images. Although he doesn’t think of it as branding. For him, it’s something deeper.

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The Next Big Market Opportunity (Meet the HENRYs)

Pam Danziger has spent years researching the 37-million households that will drive disposable income spending in the US market for decades to come: the HENRYs or High Earners Not Rich Yet.


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How to Win with the Second Biggest Segment of the Lingerie Business

An internationally recognized expert, Elisabeth Dale knows a lot about breasts and the senior market.
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Seismic Shifts in the Lingerie World

We talk with Ellen Lewis, founder of LingerieBriefs.com. Over forty years, she’s seen the industry change in many big ways… and it’s nowhere near done yet.
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