The Fashion Consumer

Sustainability Trends in the Fashion Industry

Fashion Designer turned Trends Forecaster Melanie Plank has developed a keen insight on what’s about to be “hot” in the coming seasons. She currently specializes in the complicated area that is fashion industry sustainability.

Using “Magic” to Understand Consumer Behavior

The word “magic” doesn’t naturally seem to fit with fashion consumer insights. But in today’s interview, Matt Tompkins, a laboratory researcher currently at Oxford University, shows how the world of illusion can help us better understand the consumer’s mind.

Heels that let you dance the night away (pain-free)

Most women know the pain that comes from dancing all night on a set of heels. It was one such experience that prompted the Leung twins to address the problem using space age materials, designing a shoe that allows the wearer to be on her feet longer with less discomfort. For more than 10 years, they’ve offered Hey Lady shoes to clientele ranging from teens to near-centenarians, and learned a lot about great customer service in the process.

When Meghan Markle Wears Your Brand

When Meghan Markle wears a brand, sales tend to take off. That’s what happened for James Bartle, founder of Outland Denim. It’s an Australian firm that creates opportunities for at-risk women to learn a useful trade; something that then makes them self-sufficient.

Nike: From $30 to $500 Million

Nike, Under Armour and Ralph Lauren have all benefited from Uncle Drew’s experience and insights over the years. As the first African American to hold various higher-ranking positions within the fashion world, he has a lot of wisdom to share when it comes to diversity, authenticity and effective storytelling.

The Rise of “Virtue-Based Buying”

Hermes understands that natural dyes work just as well as synthetic ones, without damaging the environment. However, a lot of industry folk are skeptical about this belief, including Keith Recker when he was first approached about it during his time at Saks Fifth Avenue.

The Psychology of the Luxury Consumer

YouGov is one of the largest consumer research groups in the world. In this very special episode, we interview Cara David, Managing Partner responsible for the Affluent Perspective Global Study – YouGov’s comprehensive annual report into the affluent population and how they buy luxury items (among other things).

Turning Dead Stock into Financial Opportunity

Fast fashion might not immediately come to mind when thinking about sustainability, but Queen of Raw founder Stephanie Benedetto would tell you otherwise. She works with this category, as well top luxury players and many other brands to turn dead stock into a financial opportunity that reduces the fashion industry’s negative impact on the environment.

Authentically Selling “Heritage”

Tom Smarte was a family-run hatmaker founded in the late 18th century in Devon, England. Yet after the fourth Thomas Smarte died in the First World War, the brand lay silent until 2013 when Allon Zloof decided to revive it. As a designer hatmaker himself, he knew what needed to be done to bring the brand back.

Creating a New (Fast-Growing) Market Segment

Lululemon, Ralph Lauren, Levi’s – Gary Lenett has worked with the largest brands in the industry but 6 years ago, after three decades in the denim business, he wanted something different. That was the start of DUER, a fast-growing “adventure-ready apparel” brand based in Vancouver, Canada.

 

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