The Fashion Consumer

Lessons Learned from Doing (Almost) Every Job in Fashion

She’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle contributor. In fact, there are few things Tamiko White has not done in the world of fashion.

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How to Stand Out in a World of Brand “Sameness”

With 17 years experience, Elaine Mensah uses her expertise in the worlds of communications, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the market.

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Successfully Creating Wearable Tech Products With Consumers in Mind

It started with a pendant that transformed into fully functional earphones. In the process, Seetal Fatania saw the struggle many wearables designers have building a customer base for a sale that relies on a lot of education.

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Top-Tier Photographer on Photo Campaigns Your Customers Will Love

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer Becky Yee shares insights on her craft, it’s worth it to listen.

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How to Build a Winning Sustainability Strategy

Ana Roncha has worked with established international fashion and lifestyle brands, academia, media, start-up communities and international organizations, specializing in strategic fashion marketing and fashion brand development. 

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How to Make Your Customer go “What?!!”

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned out to be a good thing when it came to understanding the fashion consumer.

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What Bra Size Says About the Fashion Consumer

If you’re a size A, you’re a tomboy. B-C, you’re normal. Size D, sexy. Anything more is too much. Who would have thought a simple letter could hold so much meaning?

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What Makes Oprah, Goop and Spanx Winning Brands

Fashion designer by training and serial entrepreneur by temperament, Rachael McCrary has seen a lot, done a lot – and learned a lot – over her 25 years in the business.

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Understanding the Disabled Fashion Consumer

We take an emotional journey into a growing market: fashion for people who have a disability of one sort or another. Nancy Connor, the founder of one such company, helps us understand why her products are needed and the opportunity it offers for big-hearted and business-savvy brands.

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How to Beat Amazon at Its Own Game

Featuring Wharton professor Barbara Kahn. Her latest book, The Shopping Revolution, shows retailers how to adapt to a consumer-driven world.  We discuss the simple focus that made Amazon so dominant…and how to use that insight to beat them at their own game. She shares how Warby Parker dented the once-untouchable Luxottica’s lucrative eyewear business. And we’ll address how luxury and fast-fashion retailers can compete in the ever-changing, fickle world of fashion.

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