The Fashion Consumer

The Case for Gender Fluid Fashion

Gender diversity often makes people uncomfortable. But it’s important both from a societal viewpoint as well as in strictly business terms. To help us better understand this topic, we welcome Joshua Williams, assistant professor at Parsons and a founder of QueerCut, a marketplace for queer shoppers.

Maurice Mullen on 30+ Years in Fashion and Luxury

Maurice Mullen has spent more than 30 years in the media business, working on titles including Elle, Red and the Evening Standard where today, he’s the Head of Luxury…

A Blueprint for Sustainability

Sustainability is a hot topic in the fashion business. Major brands have promised to become “more sustainable”. Yet most players aren’t always sure what that means or how to…

Lessons from a Men’s Premium Underwear Leader

I first saw them on Dragon’s Den (the Canadian version of Shark Tank) back in 2007. They didn’t get funded but, since then, SAXX has gone on to dominate…

Lessons Learned from Doing (Almost) Every Job in Fashion

She’s been a model, art director, CEO and worked in retail. She’s produced fashion films and is a media personality and lifestyle contributor. In fact, there are few things…

How to Stand Out in a World of Brand “Sameness”

With 17 years experience, Elaine Mensah uses her expertise in the worlds of communications, fashion, tech and entrepreneurship to help her clients elevate their presence and position in the…

Successfully Creating Wearable Tech Products With Consumers in Mind

It started with a pendant that transformed into fully functional earphones. In the process, Seetal Fatania saw the struggle many wearables designers have building a customer base for a…

Top-Tier Photographer on Photo Campaigns Your Customers Will Love

Fendi Casa, Hanky Panky, Nike and Diesel have worked with her. Vogue, Esquire, Rolling Stone and Nylon have published her photos. So when award-winning commercial fashion and portrait photographer…

How to Build a Winning Sustainability Strategy

Ana Roncha has worked with established international fashion and lifestyle brands, academia, media, start-up communities and international organizations, specializing in strategic fashion marketing and fashion…

How to Make Your Customer go “What?!!”

Michelle Judson got into the fashion business with a dream to create something special and do some good in the process – and no experience. For Michelle, that turned…

 

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