About Us

The Story Behind Our Podcast

Built for Fashion Brand Marketers

The Fashion Consumer offers fresh ideas and insights to better understand the ever-changing fashion consumer.

We introduce you to guests from innovative brands to fashion schools, from the trade press to influencers.

Each week, we reach thousands of marketing professionals – from the most innovative indies to storied heritage brands – from interns to the C-Suite.

The Back Story

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My journey into fashion started in my twenties with a desire to dress better. Over time, it turned into a passion.

As I’ve travelled all over the place, I’ve made it a point to visit the most interesting brands and retailers. And work with many too.

This perspective has given me the opportunity to notice something that might seem obvious, but seems to be a big problem for many brands.

At least, not on the level they need to if they are to succeed in today’s challenging market.

Starting with the term “Consumer”

This perspective has given me the opportunity to notice something that might seem obvious, but seems to be a big problem for many brands.)

We all know that brand loyalty is at an all-time low. Consumers are spoiled for choice and they aren’t interested in buying from brands that treat them more like a paycheck than a real person.

After all, these are mothers and fathers, brothers and sisters, sons and daughters. They are people with a story; people who have fought and won and lost; who have experienced joy and pain.

They are just like you and me. We’re all human beings. Understanding who these people are and what drives them is the focus of this project.

The Fashion Consumer is a nod to the industry and a critique of it. It’s about people who love fashion. And it offers fresh ideas and insights to better understand those people.

In uncertain times like now, that’s the ONLY way to ensure long term success; by serving the people giving you money just a little better than the competition.

Here’s how we do it

Each show brings you an expert who can bring a unique perspective and insight into their specialty, usually in one of the following areas:

  • Broad perspectives on how the consumer or a market sub-segment has changed over time.
  • An in-depth look at a very specific segment of the larger fashion world.
  • Coverage of hot topics within the industry and the broader consumer market.
  • Innovative brands serving the fashion consumer in a unique way (often driven by technology).

Each week, we reach thousands of marketing professionals – from the most innovative indies to storied heritage brands – from interns to the C-Suite.

Basically, anyone who is:

  • New to the business and looking to gain useful insights into their brand’s client base.
  • Respected leaders who want to keep well informed on how the market is shifting beneath them… and what they need to do to stay on top.

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