A New Series to Survive the Coronavirus

A New Series to Survive the Coronavirus

In just a few short weeks, COVID-19 has forced us to change the way we do business. Fashion sales have cratered. Supply chains are in chaos. And we might well be headed for a global recession.

But, it’s not like we haven’t been here before. Within my lifetime, we had the crash of the mid 80s… and then the early 90s… the dotcom bubble (and following recession)… and the most recent financial collapse in 2007-2009.

Admittedly, this is the first time in over a century that a pandemic on this scale has caused such chaos. But, indeed, economic chaos is part of the system. It has been for all of recorded history.

From every crisis comes winners and losers.

How you come out depends on what you do now.

Because there WILL be winners from this… not by taking advantage of other people but by using this crisis as a springboard to make your business and brand stronger, more resilient and (through technology), better able to serve your customers.

It’s in that spirit that we launch this temporary new service.

As conditions dictate, I’ll send you useful thoughts and insights to help you weather the storm. (All focused around the fashion consumer, of course.)

We’ll run this service until we’re all the way through this. Whether that be weeks or perhaps even months.

(Well, hopefully not months.)

Sincerely,
Brandon

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By signing up, you agree to receive messages from us. We agree to keep your email safe and sound and will only use it to send you various news, insights and related consumer research you might find useful. If you don’t want it, just let us know or click the “Unsubscribe” button at the bottom of every message.
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