• The Fashion Consumer
    Fresh Insights Into the Ever-Changing Fashion Consumer

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The Fashion Consumer

Latest Episodes

The Opportunity in “Contactless Apparel Shopping”

In this final episode of the season, we look at a fashion technology that has the potential to fundamentally change the way consumers try on clothing. Haniff Brown, co-founder...

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When Your Fashion Brand Doesn’t Find Instant Success

Jess Fleischer admits that his brand – Son of a Tailor – wasn’t initially a great success. But he and his team persisted. They followed customer feedback and built...

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To Build a Great (Luxury) Consumer Experience…

Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has worked with. Over 20+ years in the business, he has developed a...

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Fashion Tech Trends and Stronger Consumer Relationships

Sabinna Rachimova might never have become a fashion designer, having been rejected from her first-choice fashion school. But she persisted and the fashion world is richer for it. As...

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The Arrival of Digital Fashion

For most of the fashion world, COVID-19 has been nothing short of a disaster. But, as Kerry Murphy attests, within crisis can come opportunity. His Amsterdam-based firm, The Fabricant,...

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Personalization: Your “Secret” Weapon

When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that preference to get...

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