The Fashion Consumer

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Authentically Selling “Heritage”

Tom Smarte was a family-run hatmaker founded in the late 18th century in Devon, England. Yet after the fourth Thomas Smarte died in the First World War, the brand...

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Creating a New (Fast-Growing) Market Segment

Lululemon, Ralph Lauren, Levi’s – Gary Lenett has worked with the largest brands in the industry but 6 years ago, after three decades in the denim business, he wanted...

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Selling to the Silent Majority

It’s an often-overlooked segment of the market. But the silent majority, in the words of our guest Jennifer Mackey-Mary, can represent a good opportunity for certain fashion brands willing...

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The “Accidental” Luxury Brand

An overheard comment prompted artist and sculptor Rosemary Goodenough to print 150 copies of her work onto silk scarves. That simple act launched a luxury brand that has become...

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The Case for Gender Fluid Fashion

Gender diversity often makes people uncomfortable. But it’s important both from a societal viewpoint as well as in strictly business terms. To help us better understand this topic, we...

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Maurice Mullen on 30+ Years in Fashion and Luxury

Maurice Mullen has spent more than 30 years in the media business, working on titles including Elle, Red and the Evening Standard where today, he’s the Head of Luxury...

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